• Chrysler Concorde

    The Chrysler Concorde is a full-size, front wheel drive four-door sedan that was produced by Chrysler from 1992 to 2004. It assumed the C-body Chrysler New Y...

  • Chrysler New Yorker

    The Chrysler New Yorker is an automobile model which was produced by Chrysler from 1940 to 1996, serving for several years as the brands flagship model. A tr...

  • Chrysler Neon

    The Chrysler/Dodge/Plymouth Neon is a front-engine, front-wheel drive compact car introduced in January 1994 for model year 1995 by Chryslers Dodge and Plymo...

  • Chrysler Cirrus

    The Chrysler Cirrus is a mid-sized 4-door notchback sedan introduced by Chrysler motors for the 1995 model year. Built on the Chrysler JA platform, the 4-doo...

  • Chrysler PT Cruiser

    The Chrysler PT Cruiser is a front-engine, front-wheel drive, small family car/compact MPV manufactured and marketed internationally by Chrysler in 5-door ha...

  • Chrysler TV-8

    The Chrysler TV-8 was a tank design project by Chrysler in the 1950s. The tank was intended to be a medium tank capable of land and amphibious warfare. The d...

  • Chrysler 300M

    The Chrysler 300M is a full-size luxury sedan that was produced by DaimlerChrysler from 1999 to 2004. It is a front-wheel drive, 255 hp V6 engined car using ...

  • Chrysler Fifth Avenue

    The Chrysler Fifth Avenue was a trim level/option package or model name used by Chrysler for its larger sedans from 1979 to 1993. The Fifth Avenue name was n...

  • Chrysler Sebring

    The Chrysler Sebring is a line of mid-size automobiles that was sold from 1995 through 2010 by Chrysler. Three generations of convertibles, two generations o...

  • Chrysler 200

    The Chrysler 200 is a five-passenger mid-sized automobile that was manufactured and marketed by Chrysler from model years 2011 to 2017 across two generations...

  • Simca-Talbot Horizon

    The Horizon is a family hatchback developed by Chrysler Europe and sold in Europe between 1978 and 1987 under the Chrysler, Simca, and Talbot nameplates. Der...

  • Chrysler 300

    The Chrysler 300 is a rear-wheel-drive, front-engine, full-sized luxury car manufactured and marketed by FCA US as a four-door sedan and station wagon in its...

  • Chrysler Pacifica (minivan)

    The Chrysler Pacifica is a minivan being produced by the Chrysler division of FCA US LLC. Despite sharing its name with a discontinued crossover, it is an al...

  • Chrysler Voyager

    The Chrysler Voyager, or Chrysler Grand Voyager, is a minivan manufactured by Chrysler. For most of its existence, vehicles bearing the "Chrysler Voyager" na...

  • Chrysler 180

    The Chrysler 180 was the base name for a series of large saloon cars produced by Chrysler Europe. Resulting from joining development efforts of Rootes Group ...

  • Chrysler LHS

    The Chrysler LHS is a full-size luxury four-door sedan that was produced by Chrysler for the 1994 through the 2001 model years, with a one-year hiatus for 19...

  • Chrysler Imperial

    The Chrysler Imperial, introduced in 1926, was Chryslers top-of-the-line vehicle for much of its history. Models were produced with the Chrysler name until 1...

  • Chrysler Town & Country

    The Chrysler Town & Country is a minivan that was manufactured and marketed by Chrysler. It was introduced in 1989 for the 1990 model year. The Chrysler grou...

Chrysler

Chrysler is one of the "Big Three" automobile manufacturers in the United States, headquartered in Auburn Hills, Michigan. The original Chrysler Corporation was founded in 1925 by Walter Chrysler from the remains of the Maxwell Motor Company. In 1998, it was acquired by Daimler-Benz, and the holding company was renamed DaimlerChrysler. After Daimler divested Chrysler in 2007, the company existed as Chrysler LLC and Chrysler Group LLC before merging in 2014 with Italian holding company Fiat S.p.A. and becoming a subsidiary of its successor Fiat Chrysler Automobiles. In addition to the Chrysler brand, FCA sells vehicles worldwide under the Dodge, Jeep, and Ram nameplates. Furthermore, the subsidiary includes Mopar, its automotive parts and accessories division, and SRT, its performance automobile division.
After founding the company, Walter Chrysler used the General Motors brand diversification and hierarchy strategy that he had seen working for Buick, and acquired Fargo Trucks and Dodge Brothers, and created the Plymouth and DeSoto brands in 1928. Facing postwar declines in market share, productivity, and profitability, as GM and Ford were growing, Chrysler borrowed $250 million in 1954 from Prudential Insurance to pay for expansion and updated car designs.
Chrysler expanded into Europe by taking control of French, British and Spanish auto companies in the 1960s; Chrysler Europe was sold in 1978 to PSA Peugeot Citroen for $1. The company struggled to adapt to changing markets, increased U.S. import competition, and safety and environmental regulation in the 1970s. It began an engineering partnership with Mitsubishi Motors, and began selling Mitsubishi vehicles branded as Dodge and Plymouth in North America. On the verge of bankruptcy in the late 1970s, it was saved by $1.5 billion in loan guarantees from the U.S. government. New CEO Lee Iacocca was credited with returning the company to profitability in the 1980s. In 1985, Diamond-Star Motors was created, further expanding the Chrysler-Mitsubishi relationship. In 1987, Chrysler acquired American Motors Corporation AMC, which brought the profitable Jeep brand under the Chrysler umbrella. In 1998, Chrysler merged with German automaker Daimler-Benz to form DaimlerChrysler AG; the merger proved contentious with investors. As a result, Chrysler was sold to Cerberus Capital Management and renamed Chrysler LLC in 2007.
Like the other Big Three automobile manufacturers, Chrysler was impacted by the automotive industry crisis of 2008–2010. The company remained in business through a combination of negotiations with creditors, filing for Chapter 11 bankruptcy reorganization on April 30, 2009, and participating in a bailout from the U.S. government through the Troubled Asset Relief Program. On June 10, 2009, Chrysler emerged from the bankruptcy proceedings with the United Auto Workers pension fund, Fiat S.p.A., and the U.S. and Canadian governments as principal owners. The bankruptcy resulted in Chrysler defaulting on over $4 billion in debts. By May 24, 2011, Chrysler finished repaying its obligations to the U.S. government five years early, although the cost to the American taxpayer was $1.3 billion. Over the next few years, Fiat gradually acquired the other parties shares while removing much of the weight of the loans which carried a 21% interest rate in a short period.
On January 1, 2014, Fiat S.p.A announced a deal to purchase the rest of Chrysler from the United Auto Workers retiree health trust. The deal was completed on January 21, 2014, making Chrysler Group a subsidiary of Fiat S.p.A. In May 2014, Fiat Chrysler Automobiles was established by merging Fiat S.p.A. into the company. This was completed in August 2014. Chrysler Group LLC remained a subsidiary until December 15, 2014, when it was renamed FCA US LLC, to reflect the Fiat-Chrysler merger.

1.1. History 1925–1998: Chrysler Corporation
The Chrysler company was founded by Walter Chrysler on June 6, 1925, when the Maxwell Motor Company est. 1904 was re-organized into the Chrysler Corporation.
Chrysler had arrived at the ailing Maxwell-Chalmers company in the early 1920s, hired to overhaul the companys troubled operations after a similar rescue job at the Willys-Overland car company. In late 1923 production of the Chalmers automobile was ended.
In January 1924, Walter Chrysler launched the well-received Chrysler automobile. The 6-cylinder Chrysler was designed to provide customers with an advanced, well-engineered car, was an automobile at an affordable price. Elements of this car are traceable to a prototype which had been under development at Willys during Chryslers tenure The original 1924 Chrysler included a carburetor air filter, high compression engine, full pressure lubrication, and an oil filter, features absent from most autos at the time. Among the innovations in its early years were the first practical mass-produced four-wheel hydraulic brakes, a system nearly completely engineered by Chrysler with patents assigned to Lockheed, and rubber engine mounts to reduce vibration.
Chrysler also developed a wheel with a ridged rim, designed to keep a deflated tire from flying off the wheel. This wheel was eventually adopted by the auto industry worldwide.
The Maxwell brand was dropped after the 1925 model year, with the new, lower-priced four-cylinder Chryslers introduced for the 1926 year being badge-engineered Maxwells. The advanced engineering and testing that went into Chrysler Corporation cars helped to push the company to the second-place position in U.S. sales by 1936, which it held until 1949.
In 1928, the Chrysler Corporation began dividing its vehicle offerings by price class and function. The Plymouth brand was introduced at the low-priced end of the market created essentially by once again reworking and rebadging Chryslers four-cylinder model. At the same time, the DeSoto brand was introduced in the medium-price field. Also in 1928, Chrysler bought the Dodge Brothers automobile and truck company and continued the successful Dodge line of automobiles and Fargo range of trucks. By the mid-1930s, the DeSoto and Dodge divisions would trade places in the corporate hierarchy.
The Imperial name had been used since 1926 but was never a separate make, just the top-of-the-line Chrysler. However, in 1955, the company decided to spin it off as its own make/brand and division to better compete with its rivals, Lincoln and Cadillac.
On April 28, 1955, Chrysler and Philco had announced the development and production of the Worlds First All-Transistor car radio. The all-transistor car radio, Mopar model 914HR, was developed and produced by Chrysler and Philco, and it was a $150.00 "option" on the 1956 Imperial automobile models. Philco began manufacturing this radio in the fall of 1955 at its Sandusky Ohio plant.
On September 28, 1957, Chrysler had announced the first production electronic fuel injection EFI, as an option on some of its new 1958 car models. The first attempt to use this system was by American Motors on the 1957 Rambler Rebel. Bendix Corporations Electrojector used a transistor computer brain modulator box, but teething problems on pre-production cars meant very few cars were made. The EFI system in the Rambler ran fine in warm weather, but suffered hard starting in cooler temperatures and AMC decided not to use this EFI system, on its 1957 Rambler Rebel production cars that were sold to the public. Chrysler also used the Bendix "Electrojector" fuel injection system and only around 35 vehicles were built with this option, on its 1958 production built car models. Owners of EFI Chryslers were so dissatisfied that all but one were retrofitted with carburetors while that one has been completely restored, with original EFI electronic problems resolved.
Imperial would see new body styles introduced every two to three years, all with V8 engines and automatic transmissions, as well as technologies that would filter down to Chrysler corporations other models. Imperial was folded back into the Chrysler brand in 1971.
The Valiant was also introduced for 1960 as a distinct brand. In the U.S. market, Valiant was made a model in the Plymouth line for 1961 and the DeSoto make was discontinued in 1961. With those exceptions per applicable year and market, Chryslers range from lowest to highest price from the 1940s through the 1970s was Valiant, Plymouth, Dodge, DeSoto, Chrysler, and Imperial.
From 1963 through 1969, Chrysler increased its existing stakes to take full control of the French Simca, British Rootes and Spanish Barreiros companies, merging them into Chrysler Europe in 1967. In the 1970s, an engineering partnership was established with Mitsubishi Motors, and Chrysler began selling Mitsubishi vehicles branded as Dodge and Plymouth in North America.
Chrysler struggled to adapt to the changing environment of the 1970s. When consumer tastes shifted to smaller cars in the early 1970s, particularly after the 1973 oil crisis, Chrysler could not meet the demand. Additional burdens came from increased US import competition, and tougher government regulation of car safety, fuel economy, and emissions. As the smallest of the Big 3 US automakers, Chrysler lacked the financial resources to meet all of these challenges. In 1978, Lee Iacocca was brought in to turn the company around, and in 1979 Iacocca sought US government help. Congress later passed the Loan Guarantee Act providing $1.5 billion in loan guarantees. The Loan Guarantee Act required that Chrysler also obtain $2 billion in concessions or aid from sources outside the federal government, which included interest rate reductions for $650 million of the savings, asset sales of $300 million, local and state tax concessions of $250 million, and wage reductions of about $590 million along with a $50 million stock offering. $180 million was to come from concessions from dealers and suppliers.
After a period of plant closures and salary cuts agreed to by both management and the auto unions, the loans were repaid with interest in 1983. In November 1983, the Dodge Caravan/Plymouth Voyager was introduced, establishing the minivan as a major category, and initiating Chryslers return to stability.
In 1985, Diamond-Star Motors was created, further expanding the Chrysler-Mitsubishi relationship. In 1987, Chrysler acquired American Motors Corporation AMC, which brought the profitable Jeep brand under the Chrysler umbrella.
In 1985, Chrysler entered an agreement with AMC to produce Chrysler M platform rear-drive, as well as Dodge Omnis front wheel drive cars, in AMCs Kenosha, Wisconsin plant. In 1987, Chrysler acquired the 47% ownership of AMC that was held by Renault. The remaining outstanding shares of AMC were bought on the NYSE by August 5, 1987, making the deal valued somewhere between US$1.7 billion and US$2 billion, depending on how costs were counted. Chrysler CEO Lee Iacocca wanted the Jeep brand, particularly the Jeep Grand Cherokee ZJ that was under development, the new world-class manufacturing plant in Bramalea, Ontario, and AMCs engineering and management talent that became critical for Chryslers future success. Chrysler established the Jeep/Eagle division as a "specialty" arm to market products distinctly different from the K-car-based products with the Eagle cars targeting import buyers. Former AMC dealers sold Jeep vehicles and various new Eagle models, as well as Chrysler products, strengthening the automakers retail distribution system.
Eurostar, a joint venture between Chrysler and Steyr-Daimler-Puch, began producing the Chrysler Voyager in Austria for European markets in 1992.

1.2. History 1998–2007: DaimlerChrysler
In 1998, Chrysler and its subsidiaries entered into a partnership dubbed a "merger of equals" with German-based Daimler-Benz AG, creating the combined entity DaimlerChrysler AG. To the surprise of many stockholders, Daimler acquired Chrysler in a stock swap before Chrysler CEO Bob Eaton retired. It is widely accepted that the merger was needed because of Eatons lack of planning for Chrysler in the 1990s, to become their own global automotive company. Under DaimlerChrysler, the company was named DaimlerChrysler Motors Company LLC, with its U.S. operations generally called "DCX". The Eagle brand was retired soon after Chryslers merger with Daimler-Benz in 1998 Jeep became a stand-alone division, and efforts were made to merge the Chrysler and Jeep brands as one sales unit. In 2001, the Plymouth brand was also discontinued.
Eurostar also built the Chrysler PT Cruiser in 2001 and 2002. The Austrian venture was sold to Magna International in 2002 and became Magna Steyr. The Voyager continued in production until 2007, whereas the Chrysler 300C, Jeep Grand Cherokee and Jeep Commander were also built at the plant from 2005 to 2010.
On May 14, 2007, DaimlerChrysler announced the sale of 80.1% of Chrysler Group to American private equity firm Cerberus Capital Management, L.P., thereafter known as Chrysler LLC, although Daimler renamed as Daimler AG continued to hold a 19.9% stake.

1.3. History 2007–2014: Effects of Great Recession
The economic collapse of 2007 to 2009 pushed the fragile company to the brink. On April 30, 2009, the automaker filed for Chapter 11 bankruptcy protection to be able to operate as a going concern, while renegotiating its debt structure and other obligations, which resulted in the corporation defaulting on over $4 billion in secured debts. The U.S. government described the companys action as a "prepackaged surgical bankruptcy".
On June 10, 2009, substantially all of Chryslers assets were sold to "New Chrysler", organized as Chrysler Group LLC. The federal government provided support for the deal with US$8 billion in financing at near 21%. Under CEO Sergio Marchionne, "World Class Manufacturing" or WCM, a system of thorough manufacturing quality, was introduced and several products re-launched with quality and luxury. The 2010 Jeep Grand Cherokee very soon became the most awarded SUV ever. The Ram, Jeep, Dodge, SRT and Chrysler divisions were separated to focus on their own identity and brand, and 11 major model refreshes occurred in 21 months. The PT Cruiser, Nitro, Liberty and Caliber models created during DCX were discontinued. On May 24, 2011, Chrysler repaid its $7.6 billion loans to the United States and Canadian governments. The US Treasury, through the Troubled Asset Relief Program TARP, invested $12.5 billion in Chrysler and recovered $11.2 billion when the company shares were sold in May 2011, resulting in a $1.3 billion loss. On July 21, 2011, Fiat bought the Chrysler shares held by the US Treasury. The purchase made Chrysler foreign-owned again, this time as the luxury division. The Chrysler 300 was badged Lancia Thema in some European markets with additional engine options, giving Lancia a much needed replacement for its flagship.

1.4. History 2014–present: Fiat Chrysler Automobiles
On January 21, 2014, Fiat bought the remaining shares of Chrysler owned by the VEBA worth $3.65 billion. Several days later, the intended reorganization of Fiat and Chrysler under a new holding company, Fiat Chrysler Automobiles, together with a new FCA logo were announced. The most challenging launch for this new company came immediately in January 2014 with a completely redesigned Chrysler 200. The vehicles creation is from the completely integrated company, FCA, executing from a global compact-wide platform.
On December 16, 2014, Chrysler Group LLC announced a name change to FCA US LLC.
On January 12, 2017, FCA shares traded at the New York Stock Exchange lost value after the EPA accused FCA US of using emissions cheating software to evade diesel-emissions tests, however the company countered the accusations, and the chairman and CEO Sergio Marchionne sternly rejected them. The following day, shares rose as investors played down the effect of the accusations. Analysts gave estimates of potential fines from several hundred million dollars to $4 billion, although the likelihood of a hefty fine was low. Senior United States Senator Bill Nelson urged the FTC to look into possible deceptive marketing of the companys diesel-powered SUVs. Shares dropped 2.2% after the announcement.
On July 21, 2018, Sergio Marchionne stepped down as chairman and CEO for health reasons, and was replaced by John Elkann and Michael Manley, respectively.
As a result of ending domestic production of more fuel-efficient passenger automobiles such as the Dodge Dart and Chrysler 200 sedans, FCA US elected to pay $77 million in fines for violating the anti-backsliding provision of fuel economy standards set under the Energy Independence and Security Act of 2007 for its model year 2016 fleet. It was again fined for the 2017 model year for not meeting the minimum domestic passenger car standard. FCA described the $79 million civil penalty as "not expected to have a material impact on its business."
As part of a January 2019 settlement, Fiat Chrysler will recall and repair approximately 100.000 automobiles equipped with a 3.0-liter V6 EcoDiesel engine having a prohibited defeat device, pay $311 million in total civil penalties to US regulators and CARB, pay $72.5 million for state civil penalties, implement corporate governance reforms, and pay $33.5 million to mitigate excess pollution. The company will also pay affected consumers up to $280 million and offer extended warranties on such vehicles worth $105 million. The total value of the settlement is worth about $800 million, though FCA did not admit liability, and it did not resolve an ongoing criminal investigation.

2.1. Corporate governance Board of directors
Richard Palmer, CFO
Michael J. Keegan
Reid Bigland
Giorgio Fossati
Michael Manley, CEO

3. Sales and marketing
United States sales
Chrysler is the smallest of the "Big Three" U.S. automakers. In 2019, Chrysler sold just over 2.2 million vehicles.
Global sales
Chrysler is the worlds 11th largest vehicle manufacturer as ranked by OICA in 2012. Total Chrysler vehicle production was about 2.37 million that year.

3.1. Sales and marketing United States sales
Chrysler is the smallest of the "Big Three" U.S. automakers. In 2019, Chrysler sold just over 2.2 million vehicles.

3.2. Sales and marketing Global sales
Chrysler is the worlds 11th largest vehicle manufacturer as ranked by OICA in 2012. Total Chrysler vehicle production was about 2.37 million that year.

Chrysler Town & Country

The Chrysler Town & Country is a minivan that was manufactured and marketed by Chrysler. It was introduced in 1989 for the 1990 model year. The Chrysler grou...

Chrysler Imperial

The Chrysler Imperial, introduced in 1926, was Chryslers top-of-the-line vehicle for much of its history. Models were produced with the Chrysler name until 1...

Chrysler LHS

The Chrysler LHS is a full-size luxury four-door sedan that was produced by Chrysler for the 1994 through the 2001 model years, with a one-year hiatus for 19...

Chrysler 180

The Chrysler 180 was the base name for a series of large saloon cars produced by Chrysler Europe. Resulting from joining development efforts of Rootes Group ...

Chrysler Voyager

The Chrysler Voyager, or Chrysler Grand Voyager, is a minivan manufactured by Chrysler. For most of its existence, vehicles bearing the "Chrysler Voyager" na...

Chrysler Pacifica (minivan)

The Chrysler Pacifica is a minivan being produced by the Chrysler division of FCA US LLC. Despite sharing its name with a discontinued crossover, it is an al...

Chrysler 300

The Chrysler 300 is a rear-wheel-drive, front-engine, full-sized luxury car manufactured and marketed by FCA US as a four-door sedan and station wagon in its...

Simca-Talbot Horizon

The Horizon is a family hatchback developed by Chrysler Europe and sold in Europe between 1978 and 1987 under the Chrysler, Simca, and Talbot nameplates. Der...

Chrysler 200

The Chrysler 200 is a five-passenger mid-sized automobile that was manufactured and marketed by Chrysler from model years 2011 to 2017 across two generations...

Chrysler Sebring

The Chrysler Sebring is a line of mid-size automobiles that was sold from 1995 through 2010 by Chrysler. Three generations of convertibles, two generations o...

Chrysler Fifth Avenue

The Chrysler Fifth Avenue was a trim level/option package or model name used by Chrysler for its larger sedans from 1979 to 1993. The Fifth Avenue name was n...

Chrysler 300M

The Chrysler 300M is a full-size luxury sedan that was produced by DaimlerChrysler from 1999 to 2004. It is a front-wheel drive, 255 hp V6 engined car using ...

Chrysler TV-8

The Chrysler TV-8 was a tank design project by Chrysler in the 1950s. The tank was intended to be a medium tank capable of land and amphibious warfare. The d...

Chrysler PT Cruiser

The Chrysler PT Cruiser is a front-engine, front-wheel drive, small family car/compact MPV manufactured and marketed internationally by Chrysler in 5-door ha...

Chrysler Cirrus

The Chrysler Cirrus is a mid-sized 4-door notchback sedan introduced by Chrysler motors for the 1995 model year. Built on the Chrysler JA platform, the 4-doo...

Chrysler Neon

The Chrysler/Dodge/Plymouth Neon is a front-engine, front-wheel drive compact car introduced in January 1994 for model year 1995 by Chryslers Dodge and Plymo...

Chrysler New Yorker

The Chrysler New Yorker is an automobile model which was produced by Chrysler from 1940 to 1996, serving for several years as the brands flagship model. A tr...

Chrysler Concorde

The Chrysler Concorde is a full-size, front wheel drive four-door sedan that was produced by Chrysler from 1992 to 2004. It assumed the C-body Chrysler New Y...