• Infiniti M

    The Infiniti M is a line of mid-size luxury cars from the Infiniti luxury division of Nissan. From 2013 on it has been marketed as the Infiniti Q70, reflecti...

  • Infiniti G-series (Q40/Q60)

    The Infiniti G-series is a line of compact executive car produced by the Infiniti division of Nissan for the 1991–1996 and 1999–present model years. The firs...

  • Infiniti Q30

    The Infiniti Q30 is a subcompact executive hatchback built and sold by Nissans Infiniti luxury brand from 2016. The Q30 is built on the third generation Merc...


Infiniti is the luxury vehicle division of Japanese automaker Nissan. Infiniti officially started selling vehicles on November 8, 1989, in North America. The marketing network for Infiniti-branded vehicles includes dealers in over 50 countries.
In January 2018 chief executive Hiroto Saikawa announced that the Infiniti brand would be transformed into an electric brand, with all new vehicles either being hybrid or all electric by 2021.
In 2012, Infiniti moved its global headquarters from the Nissan corporate building in Yokohama and incorporated in Hong Kong as Infiniti Global Limited, with Carlos Ghosn intending for Infiniti to have a greater focus on the burgeoning luxury market in mainland China as it forecast the country to become the largest luxury car market. Nissan appointed Roland Kruger, former head of BMWs Asian division, as president of Infiniti in September 2014.
With its QX60 crossover formerly known as JX35 Infiniti began to produce vehicles outside Japan. In 2014, it started producing two models in Xiangyang, China, a plant operated by Nissans joint venture with Dongfeng Motor. At the same time Nissan Motor Manufacturing UK expanded in Sunderland, England, to produce a new compact car named Q30 in 2015.

1. History
The Infiniti marque is not used in Japan. However, the Infiniti Q50 is sold as a Nissan Skyline in Japan and retains Infiniti badging, though without the Infiniti brand or name. Most Infiniti models have direct equivalents in the Japanese domestic market Nissan lineup. Examples include the Infiniti G as the Nissan Skyline sedan and coupe and previously the Nissan Primera, Infiniti M as the Nissan Fuga and previously the Nissan Leopard, Infiniti EX as the Nissan Skyline crossover, and the Infiniti Q45 as the Nissan Cima. The Infiniti FX has no Nissan equivalent and is not sold in Japan.

1.1. History The beginning
The Infiniti brand was introduced in the United States in 1989. The marketing strategy was to target the premium vehicle segments in the United States that would not have otherwise fit in with Nissans more mainstream image, and partially influenced by the Plaza Accord of 1985. The brand was created around the same time as Japanese rivals Toyota and Honda developed their Lexus and Acura premium brands. The Japanese government imposed voluntary export restraints for the U.S. market, so it was more profitable for automakers to export more expensive cars to the U.S.
The Infiniti marque was launched with two models, the Q45, and the M30 that were previously sold at Japanese Nissan Motor Store dealership networks. The Q45 was based on the all new second generation JDM Nissan President on a five millimeter shorter wheelbase platform at 2.875 mm 113.2 in. Starting with model year 1992, the wheelbase matched the Presidents wheelbase at 2880 mm 113.4 in. The Q45 included a 278 hp 207 kW; 282 PS V8 engine, four wheel steering, and active suspension system offered on the first generation Q45t. The cars features would have made it competitive in the full-sized "luxury" segment against the Mercedes S-Class, BMW 7 Series, Jaguar XJ and Cadillac Fleetwood.
A second model was introduced in November 1989, the 2-door M30, a badge engineered Nissan Leopard. It remained in production for three years as an alternative to the Lexus SC. The powertrain was the VG30E 162 hp 121 kW; 164 PS engine and an automatic transmission. The M30 coupe was underpowered for its stock weight of 3.333 lb 1.512 kg. The M30 convertible weighed even more, due to the required body and chassis reinforcements. The appearance of the M30 had almost no resemblance to the larger Q45, and the interior was almost completely different.
Infiniti did not offer a mid-luxury sedan to match the first Japanese luxury sedan introduced to North America, the Acura Legend, which was later joined by the Lexus GS. Infinitis first offering in the entry-level luxury segment was the Infiniti J30, which had to compete with the revised 1992 Lexus ES and was unsuccessful owing to its small interior and unusual styling to which it was succeeded in 1996 by the Infiniti I series introduced previously in April 1995, related to the Nissan Maxima and in 2002 by the Infiniti G35.
According to the company, the Infiniti badge has a double meaning, as stylized representations of both a road extending into the horizon and of Mount Fuji, reflecting its Japanese origins.

1.2. History 1990s
In September 1990, Infiniti introduced a third model, the Infiniti G20, derived from the compact and European-focused Nissan Primera.
In 1992 for the 1993 model year, Infiniti introduced a four-door coupe J30 with only one engine option, the 210 hp 157 kW; 213 PS VG30DE. This engine was from the 222 hp 166 kW; 225 PS 300ZX, the JDM Nissan Cedric, Nissan Gloria and the Nissan Cima, and was the North American version of the third generation JDM Nissan Leopard.
Infiniti sales were slow. The companys initial campaign aimed to bring about brand awareness with Zen-influenced spots that focused on nature and tranquility, without showing the actual cars. Designers decided not to adorn the interiors with wood accents and chrome brightwork, opting instead for a monochrome, organic and rounded surface appearance, focusing on padded leather and vinyl throughout. Some buyers had faux wood appliques added to areas surrounding the center console and around the interior door handles. The only item that had a bright appearance was the centrally installed analog clock in all models, a design that is currently maintained by the designers.
By the mid-1990s, Infiniti was lagging behind Lexus and Acura in sales. The Q45 had retreated considerably from its focused, taut rendition of a sporty full-size luxury sedan, having become a barely recognizable, ponderously handling sedan that earned the nickname "The Japanese Lincoln". In the summer of 1998, Infiniti revived the G20, based on the JDM Nissan Primera, a compact sport sedan. The second generation G20 was marketed as a competitor to European entry-level luxury sport sedans, but it now weighed more than the first generation version. Because Infiniti continued to use the SR20DE four-cylinder engine and compact size, it fell short of sales expectations. The G20 was also marketed primarily to the wrong demographic, that being middle-aged professional women, and as such it was not as popular new as its main competition, the similarly priced Acura Integra.
In late 1996, Infiniti released the QX4, modifying and adding premium accommodations to the Nissan Pathfinder, becoming one of the first luxury car manufacturers to offer a mid-size premium SUV.
Infiniti replaced the J30 mid-sized rear drive sedan with the second-generation JDM Nissan Cefiro, giving it the North American designation "I30" in 1996. It offered one engine, the 193 PS 142 kW; 190 hp VQ30DE with front wheel drive shared with the Maxima. The I30 was redesigned for the 2000 model year, featuring an increase in power to 231 PS 170 kW; 227 hp. Infiniti made further changes to the I30s appearance and performance in mid-2001, upgrading the engine to the more powerful 259 PS 190 kW; 255 hp VQ35DE; this inspired a name change to the vehicle, which became the I35. Sales and the brand, bereft of an image or a following, floundered.

1.3. History 2000s
By 2000, large Japanese companies were feeling the effect of the Japanese asset price bubble, and the reduced desirability of Infinitis led to its facing extinction. The company rededicated itself to developing a dynamic and powerful line-up of sporty luxury cars. This coincided with parent company Nissan entering into an alliance with Renault under the direction of Carlos Ghosn and the Nissan Revival Plan. Car and Driver reported that Infiniti executives invited members of the motoring press to a meeting where they "swore never again to take their eyes off BMW." Although this effort began with a completely redesigned Q45 flagship for the 2002 model year in early 2001, it was the G35 that helped improve Infiniti sales by 2003. In Japan, Nissan had a well established reputation with premium level performance sedans after Nissan acquired the Prince Motor Company and integrated the Nissan Skyline, Nissan Laurel and Nissan Gloria, originally Prince vehicles, in 1966–1968. A sports sedan replacing its Nissan Primera-based predecessor the G20, the Nissan Skyline-based Infiniti G35, was successful after it was voted Motor Trend Car of the Year in 2003.
The release of the sport-tuned FX35/45 crossover that same year piggybacked on the G35s success. The FX used the same components as the G35 sport coupe and was designed for American tastes. It combined good handling and performance with station wagon-like versatility and all-weather capability. In 2004, Infiniti added an all-wheel drive version of the G35 sports sedan to compete with similar all-wheel drive sports sedans from Audi and BMW. Infiniti also introduced a larger SUV to compete with the Toyota Land Cruiser/Lexus LX470. This was the 2004 Infiniti QX56 based on the U.S. market Nissan Armada.
Nissan Motors President and CEO, Carlos Ghosn, developed a business strategy to break Infiniti away from its Nissan roots. The G series helped re-define Infiniti as the "Japanese BMW", as it was aimed directly at the BMW 3 Series of sedans and coupes.

2. Models
Infinitis former model name designation included one letter for coupes and sedans two letters for SUVs and a number reflecting engine displacement. For example, the QX56 was an SUV featuring a 5.6 L engine. An exception to this was the QX4 SUV, which featured a 3.3 L engine 1996–2000 and later a 3.5 L engine 2000–2003. An x following the engine displacement of Infiniti sedans denoted an all wheel drive model e.g. Infiniti G35x, s denoted a sport package, h denoted a hybrid model, d denoted a diesel model e.g. M30d and a t for a Touring model older models only.
In 2013, Infinitis model designation changed to the coupes and sedans starting with the letter Q, the SUVs and crossovers starting with the letters QX, and a number reflecting the models place in the brand lineup. For instance, the M sedan became the Q70 while the G sedan was replaced with the Q50; meanwhile, the QX56 became the QX80 while the EX became the QX50.

2.1. Models Current
Most Infiniti coupes, sedans and crossovers are based on the Nissan FM platform. The center of the engine is placed behind the front wheels. The exceptions are the QX80 full-size SUV that rides on the Nissan F-Alpha platform, the QX60 crossover that rides on the Nissan D platform and the Q30/QX30 duo that ride on the third generation Mercedes-Benz A-Class platform.
Infiniti QX80 SUV
Infiniti QX60 3.5, Hybrid variant discontinued
Infiniti QX50 EX30d and EX37 in Europe
Infiniti Q60
Infiniti Q50

2.2. Models Discontinued
Infiniti Q40 sedan
Infiniti QX70
Infiniti Q30
Infiniti QX4 SUV
Infiniti ESQ rebadged Nissan Juke sold exclusively in China
Infiniti QX30
Infiniti J30 sedan
Infiniti M30 coupe and convertible and M35/M45 sedan
Infiniti Q70
Infiniti I30 and I35 sedan
Infiniti Q45 sedan

2.3. Models Concept vehicles
Infiniti Emerg-e 2012
Infiniti Concept Vision Gran Turismo 2014
Infiniti Q80 Inspiration 2014
Infiniti Essence 2009
Infiniti LE 2012
Infiniti Etherea 2011
Infiniti Coupe Concept 2006
Infiniti Prototype 10 2018
Infiniti Kuraza 2005
Infiniti Q Inspiration 2018
Infiniti Prototype 9 2017
Infiniti QX Sport Inspiration 2016
Infiniti Triant 2003

3. Infiniti Performance Line
Further information: Infiniti Performance Line
In August 2010, Infiniti unveiled its new performance division named Infiniti Performance Line, or IPL.

4. Motorsports
In 1996, Nissan launched an effort to compete in the Indy Racing League with the Infiniti brand. The engine chosen for the Indy cars was a racing variant of the VH engine used in the production Q45s. Eddie Cheever resulted third in the 2000 season. The IRL program was quietly wrapped after the 2002 season after only a few wins.
Infiniti entered Formula One in 2011 as a sponsor of Red Bull Racing, which was chosen due to by the already existing collaboration with the Renault-Nissan Alliance, with Renault Sport Racing supplying engines to Red Bull Racing. In 2011, Infiniti also signed Formula 1 World Champion Sebastian Vettel as its first global ambassador.
The establishment of Renault F1 Team in 2016 by the Renault-Nissan-Mitsubishi alliance partner provided Infiniti with the opportunity to evolve its involvement in Formula One, collaborating on three main projects. Infiniti contributes engineering resources to Renault F1 Team for the co-development of the Power Units Energy Recovery System ERS, including relocating several of their specialists to the Renault F1 Teams facilities in France. In addition, the Infiniti Engineering Academy provides for engineering students to collaborate with the Renault F1 Team. Infiniti and the Renault F1 team also collaborate on Project Black S, a road car that features an ERS inspired by the one used in Formua 1.

5. Advertising
In July 2015, a commercial for the 2015 QX60 imitates a scene from the 1983 movie National Lampoons Vacation. Ethan Embry, Clarks son in the movie, drives the QX60 and sees a blonde in a Lamborghini. Christie Brinkley, who played the blonde in the movie and drove a Ferrari, sits next to Embry.

Infiniti QX

Infiniti QX may refer to any of the following SUVs: Infiniti QX56, full-size SUV Infiniti QX80, full-size SUV Infiniti QX60, mid-size crossover Infiniti QX4,...

Infiniti Q30

The Infiniti Q30 is a subcompact executive hatchback built and sold by Nissans Infiniti luxury brand from 2016. The Q30 is built on the third generation Merc...

Infiniti G-series (Q40/Q60)

The Infiniti G-series is a line of compact executive car produced by the Infiniti division of Nissan for the 1991–1996 and 1999–present model years. The firs...

Infiniti M

The Infiniti M is a line of mid-size luxury cars from the Infiniti luxury division of Nissan. From 2013 on it has been marketed as the Infiniti Q70, reflecti...