• Fiat 501

    The Fiat 501 is a car produced by Fiat between 1919 and 1926. The 501 was Fiats first model after World War I. Fiat introduced the S and SS sports versions o...

  • Fiat 2000

    The Fiat 2000 was an Italian heavy tank designed and produced by Fiat during World War I. Only two were built as it never entered serial production. It was o...

  • Fiat Sedici

    The Fiat Sedici is a mini crossover SUV, that was co-developed by Fiat and Suzuki, mainly for the market in Europe. Introduced in December 2005, it was manuf...

  • Fiat 2300

    The Fiat 2300 is a six-cylinder executive car which was produced by Italian automotive manufacturer Fiat between 1961 and 1969. The 2300 was made as saloon, ...

  • Fiat Chrysler Automobiles

    Fiat Chrysler Automobiles N.V., often abbreviated as FCA, is an Italian-American multinational corporation and is the worlds eighth largest auto maker. The g...

  • Fiat 509

    The Fiat 509 was a model of car produced by Italian automotive manufacturer Fiat between 1925 and 1929 as a replacement for the 501. Approximately 90.000 of ...

  • Fiat 242

    The Fiat 242 van was the result of a cooperation with Citroen and was sold under the name Citroen C35 in France. Both vehicles were produced in Italy till 19...

  • Fiat 128

    The Fiat 128 is a tranverse front-engine, front wheel drive small family car manufactured and marketed by Fiat from 1969 to 1985 as a two- or four-door sedan...

  • Fiat Talento

    The Fiat Talento is a light commercial vehicle produced by the Italian automaker Fiat, first sold in 1981. It is offered in two non consecutive generations. ...

  • Fiat 124 Spider (2016)

    The Fiat 124 Spider is a front-engine, rear-drive, two-passenger roadster manufactured by Mazda for FCA, having debuted at the 2015 LA Auto Show for model ye...

  • Fiat Aviazione

    Fiat Aviazione was an Italian aircraft manufacturer, at one time part of the Fiat group, focused mainly on military aviation. After World War I, Fiat consoli...

  • Fiat Regata

    The Fiat Regata is an automobile produced by Italian automaker Fiat from 1983 to 1990. The Regata name was used for the sedan and station wagon versions of t...

  • Fiat Grande Punto

    The Fiat Grande Punto is a supermini car produced by the Italian manufacturer Fiat from 2005 to 2018. It is the third generation in the series of the Fiat Pu...

  • Fiat 850

    The 850 family included several body styles sharing core technical components: Fiat 850 Special - Revised version of the 850 sedan, launched in 1968. It shar...

  • Fiat Ritmo

    The Fiat Ritmo is small, front-engine, front-wheel drive family car manufactured and marketed by Fiat, launched in April 1978 at the Turin Motor show and off...

  • Fiat Dino

    The Fiat Dino was a front-engine, rear-wheel-drive sports car produced by Fiat from 1966 to 1973. The Dino name refers to the Ferrari Dino V6 engine, produce...

  • Fiat Idea

    The Fiat Idea is a five-door, five passenger, front-engine, front-wheel drive, high-roof mini MPV manufactured and marketed by Fiat for model years 2003-2012...

  • Fiat 130

    The Fiat 130 is a large six cylinder executive car produced by Italian car manufacturer Fiat from 1969 to 1977. It was available as a 4-door saloon and as a ...

  • Fiat Coupe

    The Fiat Coupe, internally designated as the type 175, was a two door, four seat coupe manufactured and marketed by Fiat between 1993 and 2000 across a singl...

  • SEAT 133

    The SEAT 133 was a small rear-engined car designed and sold by SEAT in Spain from 1974 to 1979. The car used the chassis and engine of the by then defunct Fi...

  • Fiat Cinquecento

    The Fiat Cinquecento is a front engine front-wheel-drive, four passenger, three door hatchback city car, manufactured and marketed by Fiat from 1991–1998 ove...

  • Fiat 238

    The Fiat 238 was a van produced by the Italian automotive production firm Fiat from 1967 through 1983. The van was introduced in 1967 as the logical successo...

  • Fiat Mephistopheles

    The Fiat Mephistopheles is a one-off racing car created by Ernest A.D. Eldridge in 1923 by combining a Fiat racing car chassis and Fiat aeroplane engine. The...

  • Fiat Multipla

    The Fiat Multipla is a compact MPV produced by Italian automaker Fiat from 1998 to 2010. Based on the Brava, the Multipla was shorter and wider than its riva...

  • Fiat Marea

    The Fiat Marea was a small family car available as a saloon and an estate, produced by the Italian automaker Fiat. Launched in September 1996, the Marea mode...

  • Fiat 1200

    Fiat 1200 was the name of three distinct models produced by Italian car manufacturer Fiat, all based on Fiat 1100 mechanicals. The first two were introduced ...

  • Fiat Tempra

    The Fiat Tempra is a small family car produced by the Italian automaker Fiat from 1990 to 1997 in Italy. The Tempra was intended as a replacement for the Fia...

  • Fiat Panda

    The Fiat Panda, also called Pandino, is a city car manufactured and marketed by Fiat, now in its third generation. The first generation Panda, introduced in ...

  • Fiat Linea

    The Fiat Linea was a compact sedan released on 26 March 2007 at the Tofas plant in Bursa, Turkey, by the Italian automaker Fiat as a world car in developing ...

  • Fiat 4 HP

    The 4 HP is related to the Ceirano brothers - Giovanni, Ernesto and Matteo - who were an influential force in kick-starting the Italian automotive industry. ...

  • Fiat Campagnola

    The Fiat Campagnola is a heavy-duty off-road vehicle produced by Fiat. Production started in 1951 and it was upgraded in 1974. It was inspired by the Willys ...

  • Fiat BR.20

    The Fiat BR.20 Cicogna was a low-wing twin-engine medium bomber that was developed and manufactured by Italian aircraft company Fiat. It holds the distinctio...

  • Fiat 500 "Topolino"

    The Fiat 500, commonly known as Topolino ", is an Italian city car produced and manufactured by Fiat from 1936 to 1955. The name Topolino pronounced is Itali...

  • Fiat 665NM protetto

    The Fiat 665NM protetto or scudato was a wheeled armoured personnel carrier, produced in Italy and employed during World War II by the Royal Italian Army, th...

  • Fiat Croma

    The Fiat Croma is the name used for two different large family cars produced by Italian automaker Fiat, one a five door liftback built from 1985 to 1996, and...

  • Fiat 508

    The 508 Balilla was a compact car designed and developed by Fiat in 1932. It was, effectively, the replacement of the Fiat 509, although production of the ea...

  • Fiat 2B

    The Fiat Tipo 2B is a car produced by the Italian manufacturer Fiat between 1912 and 1920. The Tipo 2B has a 2815 cc four-cylinder side-valve monoblock engin...

  • Fiat 1800 and 2100

    The Fiat 1800 and 2100 are six-cylinder automobiles produced by Italian manufacturer Fiat between 1959 and 1968. Both models were introduced in 1959. A four-...

  • Fiat 132

    The Fiat 132 is a large family car produced by the Italian automobile company Fiat from 1972 to 1981. An updated version of the 132, called the Argenta was p...

  • Fiat 600

    The Fiat 600 is a rear-engine, water-cooled city car, manufactured and marketed by Fiat from 1955 to 1969 - offered in two-door fastback sedan and four-door ...

  • Fiat 125

    The Fiat 125 is a large family car manufactured and marketed by Fiat from 1967-1972. Derivatives were built under license outside Italy until the 1990s. As l...

  • Fiat 500

    The Fiat 500 is a rear-engined, four-seat, small city car that was manufactured and marketed by Fiat Automobiles from 1957 to 1975 over a single generation i...

  • Fiat 126

    The Fiat 126 is a rear-engined, small economy or city car, introduced in October 1972 at the Turin Auto Show as a replacement for the Fiat 500. The majority ...

  • Fiat 1400 and 1900

    The Fiat 1400 and Fiat 1900 are passenger cars produced by Italian automotive manufacturer Fiat from 1950 to 1958 and from 1952 to 1959 respectively. The two...

  • Fiat Albea

    The Fiat Albea is a subcompact car produced by the Italian manufacturer Fiat between 2002 and 2012, at the Tofas facilities in Turkey. It is the European ver...

  • Fiat Ducato

    The Fiat Ducato is a light commercial vehicle developed by the Sevel joint venture between Fiat and PSA Peugeot Citroen, produced since 1981. It was also sol...

  • Fiat Doblo

    The Fiat Doblo is a panel van and leisure activity vehicle produced by Italian automaker Fiat since 2000. It was unveiled at the Paris Motor Show in October ...

  • Fiat 131

    The Fiat 131 is a family sedan manufactured and marketed by Fiat from 1974 to 1984 after its debut at the 1974 Turin Motor Show. Available as a two-door and ...

  • Fiat 1100

    The Fiat 1100 is a small family car produced from 1953 to 1969 by the Italian manufacturer Fiat. It was an all-new unibody replacement for the Fiat 1100 E, w...

  • Fiat Punto

    The Fiat Punto is a supermini car produced by the Italian manufacturer Fiat from 1993 to 2018, spanning over three generations. The third generation of the c...

  • Fiat Fiorino

    The Fiat Fiorino is a small commercial vehicle produced by the Italian car manufacturer Fiat since 1977. Its first two generations have been the panel van de...

  • Fiat 124

    The Fiat 124 is a small family car manufactured and marketed by Fiat between 1966 and 1974. The saloon superseded the Fiat 1300 and was the basis for several...

  • Fiat 127

    The Fiat 127 is a supermini car produced by Italian car manufacturer FIAT from 1971 to 1983. It was introduced in 1971 as the replacement for the Fiat 850. P...

  • Fiat 1300 and 1500

    The Fiat 1300 and Fiat 1500 are automobiles which were manufactured by the Italian automaker Fiat from 1961 to 1967. They replaced the Fiat 1400 and Fiat 120...

  • Fiat Uno

    The Fiat Uno is a front-engine, front-drive, four-passenger supermini manufactured and marketed Fiat. Launched in 1983, the Uno was produced over a single ge...

  • Fiat G.12

    The G.12 was an all-metal low-wing cantilever personnel transport aircraft. It had three radial engines, one mounted on the nose and the other two in wing-mo...

  • Fiat–Revelli Modello 1914

    The Fiat–Revelli Modello 1914 was an Italian water-cooled medium machine gun produced from 1914 to 1918. It was the standard machine-gun of the Italian Army ...

  • Fiat CR.25

    The Fiat CR.25 was an Italian twin-engine reconnaissance-bomber fighter aircraft which served in small numbers for the Regia Aeronautica during World War II....

  • Fiat Bravo (2007)

    The Fiat Bravo is a small family car produced by Italian manufacturer Fiat from 2007 to 2014. It was introduced to the press in January 2007 in Rome, and lat...

  • Fiat 24-32 HP

    The Fiat 24-32 HP was introduced by the Italian automobile manufacturer Fiat in 1903. The car was designed to allow coachbuilders to make various bodies to f...

  • Fiat 500 (2007)

    The Fiat 500 is a two-door, four-passenger, transverse front-engine, front-wheel-drive A-segment city car manufactured and marketed by the Fiat subdivision o...

  • Fiat Tipo

    The Fiat Tipo is a compact car, designed by the I.DE.A Institute design house, and produced by the Italian manufacturer Fiat between 1988 and 1995. The Tipo ...

Fiat Automobiles

Fiat Automobiles S.p.A. is an Italian automobile manufacturer, a subsidiary of FCA Italy S.p.A., which is part of Fiat Chrysler Automobiles. Fiat Automobiles was formed in January 2007 when Fiat reorganized its automobile business, and traces its history back to 1899 when the first Fiat automobile, the Fiat 4 HP, was produced.
Fiat Automobiles is the largest automobile manufacturer in Italy. During its more than century-long history, it remained the largest automobile manufacturer in Europe and the third in the world after General Motors and Ford for over 20 years, until the car industry crisis in the late 1980s. In 2013, Fiat S.p.A. was the second largest European automaker by volumes produced and the seventh in the world, while currently FCA is the worlds eighth-largest auto maker.
In 1970, Fiat Automobiles employed more than 100.000 in Italy when its production reached the highest number, 1.4 million cars, in that country. As of 2002, it built more than 1 million vehicles at six plants in Italy and the country accounted for more than a third of the companys revenue. Fiat has also manufactured railway engines, military vehicles, farm tractors, aircraft, and weapons such as the Fiat–Revelli Modello 1914.
Fiat-brand cars are built in several locations around the world. Outside Italy, the largest country of production is Brazil, where the Fiat brand is the market leader. The group also has factories in Argentina, Poland and Mexico and a long history of licensing manufacture of its products in other countries.
Fiat Automobiles has received many international awards for its vehicles, including nine European Car of the Year awards, the most of any other manufacturer, and it ranked many times as the lowest level of CO 2 emissions by vehicles sold in Europe.

1. History
On 11 July 1899, Giovanni Agnelli was part of the group of founding members of FIAT, Fabbrica Italiana di Automobili Torino. The first Fiat plant opened in 1900 with 35 staff making 24 cars. Known from the beginning for the talent and creativity of its engineering staff, by 1903 Fiat made a small profit and produced 135 cars; this grew to 1.149 cars by 1906. The company then went public selling shares via the Milan stock exchange.
Agnelli led the company until his death in 1945, while Vittorio Valletta administered the firms daily activities. Its first car, the 3 ½ CV of which only 24 copies were built, all bodied by Alessio of Turin was based on a design purchased from Ceirano GB & C and had a 697 cc 42.5 cu in boxer twin engine. In 1903, Fiat produced its first truck. In 1908, the first Fiat was exported to the US. That same year, the first Fiat aircraft engine was produced. Also around the same time, Fiat taxis became popular in Europe.
By 1910, Fiat was the largest automotive company in Italy. That same year, a new plant was built in Poughkeepsie, NY, by the newly founded American F.I.A.T. Automobile Company. Owning a Fiat at that time was a sign of distinction. The cost of a Fiat in the US was initially $4.000 and rose up to $6.400 in 1918, compared to $825 for a Ford Model T in 1908, and $525 in 1918, respectively. During World War I, Fiat had to devote all of its factories to supplying the Allies with aircraft, engines, machine guns, trucks, and ambulances. Upon the entry of the US into the war in 1917, the factory was shut down as US regulations became too burdensome. After the war, Fiat introduced its first tractor, the 702. By the early 1920s, Fiat had a market share in Italy of 80%.
In 1921, workers seized Fiats plants and hoisted the red flag of communism over them. Agnelli responded by quitting the company. However, the Italian Socialist Party and its ally organization, the Italian General Confederation of Labour, in an effort to effect a compromise with the centrist parties ordered the occupation ended. In 1922, Fiat began to build the famous Lingotto car factory - then the largest in Europe - which opened in 1923. It was the first Fiat factory to use assembly lines; by 1925, Fiat controlled 87% of the Italian car market. In 1928, with the 509, Fiat included insurance in the purchase price.
Fiat made military machinery and vehicles during World War II for the Army and Regia Aeronautica and later for the Germans. Fiat made obsolete fighter aircraft like the biplane CR.42, which was one of the most common Italian aircraft, along with Savoia-Marchettis, as well as light tanks obsolete compared to their German and Soviet counterparts and armoured vehicles. The best Fiat aircraft was the G.55 fighter, which arrived too late and in too limited numbers. In 1945, the year Benito Mussolini was overthrown, the National Liberation Committee removed the Agnelli family from leadership roles in Fiat because of its ties to Mussolinis government. They were not returned until 1963, when Giovannis grandson, Gianni, took over as general manager until 1966, as chairman until 1996.
In 1970, Fiat employed more than 100.000 in Italy when its production reached the highest number, 1.4 million cars, in that country. As of 2002, Fiat built more than 1 million vehicles at six plants in Italy and the country accounted for more than a third of the companys revenue.
Towards the end of 1976 it was announced that the Libyan government was to take a shareholding in the company in return for a capital injection. Other aspects of the Libyan agreement included the construction of a truck and bus plant at Tripoli. Chairman Agnelli candidly described the deal as "a classic petro-money recycling operation which will strengthen the Italian reserves, provide Fiat with fresh capital and give the group greater tranquility in which to carry out its investment programmes".
On 29 January 2014, it was announced that Fiat S.p.A. the former owner of Fiat Group was to be merged into a new Netherlands-based holding company Fiat Chrysler Automobiles NV FCA, took place before the end of 2014. Fiat Chrysler Automobiles became the new owner of Fiat Group. On 1 August 2014, Fiat S.p.A. received necessary shareholder approval to proceed with the merger, which became effective 12 October 2014.

2.1. Presence Europe
Fiats main market is Europe, mainly focused in Italy. Historically successful in citycars and supermini sector, currently Fiat has a range of models focused on those two segments in 2011, those accounted for the 84% of its sales. Fiat does not currently offer any large family car, nor an executive car - these market segments have, to some extent been covered by the Lancia and Alfa Romeo brands, which Fiat also owns.
Fiats share of the European market shrank from 9.4 per cent in 2000 to 5.8 per cent in the summer of 2004. At this point Sergio Marchionne was appointed as Fiats chief executive. By March 2009 their market share had expanded to 9.1 per cent.
Fiat built their five-story Lingotto plant in 1915 through 1918, at the time it was Europes largest car manufacturing plant. Later the Mirafiori plant was built, also in Turin. To prepare for production of the all-new Fiat 128, Fiat opened their Rivalta plant in October 1968. Until the 128 entered production, the plant was used to build sports versions of the 850 and 124 as well as parts for the Fiat Dino.
Fiats 2018 range of passenger car engines comprised eleven units, eight petrols and three diesels. Their current range of models is the following:
Compact car: Fiat Tipo
Mini MPV: Fiat 500L
City car: Fiat 500, Fiat Panda
Mini SUV: Fiat 500X
Roadster: Fiat 124 Spider
Fiat sales in 2011 were up to 676.704 less 17.3% versus the previous year:
Light commercial vehicles are sold in Europe under the brand Fiat Professional.
Fiat was importing cars to the UK market by the outbreak of World War II in 1939 with the two countries on opposite sides, but its market share increased rapidly during the 1970s, with the 127 supermini and 128 range of small family cars being the biggest sellers, selling largely on practicality and efficiency. Its market share increased further during the 1980s with the Fiat Uno imported to the UK from June 1983 being the companys best seller in the UK, and its share fell sharply in the early 1990s before the arrival of the Punto in March 1994 rejuvenated the companys UK fortunes.
The second generation Punto was a strong seller in the UK after its October 1999 launch, but the new modern day Fiat 500 launched there in January 2008 has accounted for most of the companys UK sales in more recent years. The original Fiat 500 had been one of the few direct competitors for the iconic Mini during its 1960s heyday.

2.2. Presence South America
Fiat has invested for a long time in South America, mainly in Brazil where has been the market leader for many years and in Argentina. They built their first Brazilian car plant in the Greater Belo Horizonte city of Betim in 1973, after having begun by building tractors there.
The Brazilian range is similar to European one, with the addition of a special family which derives from a common platform called "Project 178": Palio Weekend, Palio Adventure, Strada.
Recently a range of new models developed in Brazil has been launched: Uno, Palio, Grand Siena, Fiorino, Toro, Argo, Cronos, Mobi.
Other European models are currently imported to Brazil: Fiat 500.
Fiat sells in Brazil under the Fiat brand, European Fiat Professional light commercial vehicles as:
Strada developed in Brazil, has the same platform as the Palio from "Project 178"
Previous versions of European Doblo, Doblo Cargo.

2.3. Presence North America
Fiat has a long history in the United States. In 1908, the Fiat Automobile Co. was established in the country and a plant in Poughkeepsie, N.Y., began producing Fiats a year later, like the Fiat 60 HP and the Fiat 16-20 HP. These luxury cars were produced long before Chrysler Corp. was formed in 1925 from older manufacturers that were acquired by Walter P. Chrysler, the founder. The New Jersey factory was closed after the U.S. entered World War I in 1917.
Fiat returned to North America in the 1950s, selling the original 500, Fiat 600 Multipla, Fiat 1100, Fiat 1200, and the Fiat 1300. Models produced in those years include the Fiat 124 Sport Spider and the Fiat X1/9. Partly as a result, Fiat sales in the US fell from a high of 100.511 cars in 1975 to 14.113 in 1982. In 1983, Fiat left the United States car market with a reputation for poor quality cars in North America, mostly rust and poor reliability.
In January 2009, the Fiat Group acquired a 20% stake in US automaker Chrysler LLC. The deal saw the return of the Fiat brand to North America after a 25-year absence. The first Fiat-branded model to appear was the internationally popular Fiat 500 city car. The Fiat 500 model is built at Chryslers assembly plant in Toluca, Mexico, which currently makes also the Dodge Journey and Fiat Freemont crossovers. Fiat is also selling their commercial vehicles Fiat Ducato and Fiat Doblo in North America, rebranded as Ram ProMaster and Ram ProMaster City respectively.

2.4. Presence Africa
Fiat passenger cars began assembly in South Africa in 1950, and full production in their Rosslyn plant commenced in 1966. Sales reached a peak market share of about five percent around 1970 but then dropped precipitously. A new 128-based half-ton pickup truck helped turn the situation around. It also assembled in Egypt through El-Nasr Automotive Manufacturing Company which assembled FIAT brands 125-127-128

2.5. Presence Asia
Fiats presence in Chinese market is limited compared to its European, Japanese, Korean and American rivals. At the beginning of 2012, Fiat was only importing Fiat Bravo and Fiat 500 model. However, in 2012 Fiat and GAC opened a joint venture plant to produce the first Fiat vehicle specifically developed for Chinese market ever: the Fiat Viaggio, a compact car derived from another Fiat model, the Dodge Dart in turn derived from another Fiat car, the Alfa Romeo Giulietta.
Fiat currently offers to Japanese consumers the 500 in both coupe and convertible bodystyles, and the Panda. Both vehicles are in compliance with Japanese Government dimension regulations affording the Japanese public to purchase a non-Japanese vehicle without having to pay an annual tax for driving a car that exceeds the regulations.
Fiat has been present in the Indian market since 1948 in a joint venture with Tata Motors, although current car sales are limited and directed at niche markets approx. 20k units in 2011. The currently offered models are the Fiat Punto and the Fiat Linea.

3.1. Current production Western countries markets
A-segment - Fiat 500
The Fiat 500 Italian: cinquecento, Italian pronunciation: is a car produced by the Fiat company of Italy between 1957 and 1975, with limited production of the Fiat 500 K estate continuing until 1977. The car was designed by Dante Giacosa. Redesigned in 2007, it is currently distributed worldwide.
A-segment - Fiat New 500 All electric New 500, introduced in 2020
A-segment - Fiat Panda
The Fiat Panda is a city car from the Italian automotive manufacturer Fiat. Current version is the third one distributed as from 2012.
M-segment - Fiat 500L
C-segment - Fiat Tipo
The Fiat 500L enlarges, as from September 2012, the Fiat 500 family with a Mini MPV which replace the Fiat Idea. The model is produced in the new Fiat plant in Serbia. The platform is the same of the Fiat Punto.

3.2. Current production Emerging markets production in South America
Fiat Argo Project X6H
Argo is the car that replaced Fiat Palio and Punto for the Brazilian Market produced in Betim - MG Brazil
Fiat Cronos Project X6S
The Cronos is produced in Argentina in Cordoba in the place of Siena and Grand Siena.
Fiat New Strada Project X6P
The new pickup will take the place of the Strada, but the project is on hold.

4. European Cars of the Year
The European Car of the Year award has been awarded twelve times to the Fiat Group over the last forty years, more than any other manufacturer. Nine of these awards were won by Fiat Automobiles models. Fiat models awarded the title:
2004: Fiat Panda
1996: Fiat Bravo/Brava
2008: Fiat 500
1967: Fiat 124
1970: Fiat 128
1972: Fiat 127
1989: Fiat Tipo
1995: Fiat Punto
1984: Fiat Uno
CO 2 emissions
Fiat Automobiles, one of Europes 10 best-selling automotive brands, has for the second year running been confirmed as having the lowest average value for CO 2 emissions from vehicles sold in 2008: 133.7 g/km 137.3 g/km in 2007. This was corroborated by JATO, a provider of automotive data.

5. Electric vehicles
Fiat started development of electric vehicles back in the mid 1970s, with the concept Fiat X1/23. More recently in 2008, Fiat showed the Phylla concept, and the Fiat Bugster concept in Brazil.
Fiat joined utility companies Cemig and Itaipu to develop new electric vehicles for Brazil, with production in 2009 of the Palio Weekend Electric.
Fiat launched the electric 500e in California in 2013, but no sales were planned for Europe. Fiat CEO Sergio Marchionne claimed in 2014 that each one was sold at a loss of $14.000.

6. Motorsport
In 1971 the Fiat 124 Sport Spider was prepared for the World Rally Championship when Abarth became involved with its production and development and from 1972 had relative success with two wins in 1972, one in 1973 and won 1st, 2nd and 3rd in the 1974 Portuguese TAP Rally.
The Fiat 131 Abarth was a very successful rally car replacing the 124. Between 1976 and 1981 the Fiat 131 won 18 World Rally Championship events, resulting in winning the WRC Drivers Championship two times: in 1978, and in 1980, and winning the WRC Constructors Championship three times: in 1977, 1978, and in 1980.
Lancia took over the role of motorsport for the Fiat Group during the 1980s. After a long break of factory-supported entries, in 2003 a Fiat Punto S1600 won the Italian Rally Championship, and 2006 the Fiat Grande Punto S2000 won the FIA European Rally Championship, followed by three successive wins in 2009, 2010 and 2011.

7.1. Marketing Logo
The FIAT initials were first used in the distinctive logo form in 1901. Beginning in 1931, the company began using a single red shield without a wreath. In 1968 the "rhomboid" logo as it was known internally was introduced which featured the FIAT initials spelled out on four interconnected rhombuses. The rhomboid was slowly phased in during the early 1970s, although the older "laurel wreath" style FIAT badge was used to denote sporting models such as the 124 Spider, 127 Sport, X1/9 and the tuned Abarth models. A new corporate nose based on the rhomboid logo was first introduced in 1983 on the Uno, which consisted of five chrome bars inclined at an angle of 18 degrees to mirror the rhomboid, which usually appeared in reduced size at the corner of the grille.
In 1999 the wreath style logo was re-introduced to commemorate the 100th anniversary of the company.

7.2. Marketing Motor Village and flagship stores
Fiat launched its Motor Village flagship store concept in 2006, with its Mirafiori Motor Village in Turin, followed by Londons on Wigmore Street in 2008 and Pariss on the Champs-Elysees in 2010.

7.3. Marketing BSM-Fiat deal
In 2009, BSM the British School of Motoring ended a 16-year relationship with Vauxhall Motors and signed a deal with Fiat UK to swap its learner vehicle from the Vauxhall Corsa to the new Fiat 500. Fiat UK will supply 14.000 cars to BSM over four years in a marketing deal.

Fiat Tipo

The Fiat Tipo is a compact car, designed by the I.DE.A Institute design house, and produced by the Italian manufacturer Fiat between 1988 and 1995. The Tipo ...

Fiat 500 (2007)

The Fiat 500 is a two-door, four-passenger, transverse front-engine, front-wheel-drive A-segment city car manufactured and marketed by the Fiat subdivision o...

Fiat 24-32 HP

The Fiat 24-32 HP was introduced by the Italian automobile manufacturer Fiat in 1903. The car was designed to allow coachbuilders to make various bodies to f...

Fiat Bravo (2007)

The Fiat Bravo is a small family car produced by Italian manufacturer Fiat from 2007 to 2014. It was introduced to the press in January 2007 in Rome, and lat...

Fiat CR.25

The Fiat CR.25 was an Italian twin-engine reconnaissance-bomber fighter aircraft which served in small numbers for the Regia Aeronautica during World War II....

Fiat–Revelli Modello 1914

The Fiat–Revelli Modello 1914 was an Italian water-cooled medium machine gun produced from 1914 to 1918. It was the standard machine-gun of the Italian Army ...

Fiat G.12

The G.12 was an all-metal low-wing cantilever personnel transport aircraft. It had three radial engines, one mounted on the nose and the other two in wing-mo...

Fiat Uno

The Fiat Uno is a front-engine, front-drive, four-passenger supermini manufactured and marketed Fiat. Launched in 1983, the Uno was produced over a single ge...

Fiat 1300 and 1500

The Fiat 1300 and Fiat 1500 are automobiles which were manufactured by the Italian automaker Fiat from 1961 to 1967. They replaced the Fiat 1400 and Fiat 120...

Fiat 127

The Fiat 127 is a supermini car produced by Italian car manufacturer FIAT from 1971 to 1983. It was introduced in 1971 as the replacement for the Fiat 850. P...

Fiat 124

The Fiat 124 is a small family car manufactured and marketed by Fiat between 1966 and 1974. The saloon superseded the Fiat 1300 and was the basis for several...

Fiat Fiorino

The Fiat Fiorino is a small commercial vehicle produced by the Italian car manufacturer Fiat since 1977. Its first two generations have been the panel van de...

Fiat Punto

The Fiat Punto is a supermini car produced by the Italian manufacturer Fiat from 1993 to 2018, spanning over three generations. The third generation of the c...

Fiat 1100

The Fiat 1100 is a small family car produced from 1953 to 1969 by the Italian manufacturer Fiat. It was an all-new unibody replacement for the Fiat 1100 E, w...

Fiat 131

The Fiat 131 is a family sedan manufactured and marketed by Fiat from 1974 to 1984 after its debut at the 1974 Turin Motor Show. Available as a two-door and ...

Fiat Doblo

The Fiat Doblo is a panel van and leisure activity vehicle produced by Italian automaker Fiat since 2000. It was unveiled at the Paris Motor Show in October ...

Fiat Ducato

The Fiat Ducato is a light commercial vehicle developed by the Sevel joint venture between Fiat and PSA Peugeot Citroen, produced since 1981. It was also sol...

Fiat Albea

The Fiat Albea is a subcompact car produced by the Italian manufacturer Fiat between 2002 and 2012, at the Tofas facilities in Turkey. It is the European ver...

Fiat 1400 and 1900

The Fiat 1400 and Fiat 1900 are passenger cars produced by Italian automotive manufacturer Fiat from 1950 to 1958 and from 1952 to 1959 respectively. The two...

Fiat 126

The Fiat 126 is a rear-engined, small economy or city car, introduced in October 1972 at the Turin Auto Show as a replacement for the Fiat 500. The majority ...

Fiat 500

The Fiat 500 is a rear-engined, four-seat, small city car that was manufactured and marketed by Fiat Automobiles from 1957 to 1975 over a single generation i...

Fiat 125

The Fiat 125 is a large family car manufactured and marketed by Fiat from 1967-1972. Derivatives were built under license outside Italy until the 1990s. As l...

Fiat 600

The Fiat 600 is a rear-engine, water-cooled city car, manufactured and marketed by Fiat from 1955 to 1969 - offered in two-door fastback sedan and four-door ...

Fiat 132

The Fiat 132 is a large family car produced by the Italian automobile company Fiat from 1972 to 1981. An updated version of the 132, called the Argenta was p...

Fiat 1800 and 2100

The Fiat 1800 and 2100 are six-cylinder automobiles produced by Italian manufacturer Fiat between 1959 and 1968. Both models were introduced in 1959. A four-...

Fiat 2B

The Fiat Tipo 2B is a car produced by the Italian manufacturer Fiat between 1912 and 1920. The Tipo 2B has a 2815 cc four-cylinder side-valve monoblock engin...

Fiat 508

The 508 Balilla was a compact car designed and developed by Fiat in 1932. It was, effectively, the replacement of the Fiat 509, although production of the ea...

Fiat Croma

The Fiat Croma is the name used for two different large family cars produced by Italian automaker Fiat, one a five door liftback built from 1985 to 1996, and...

Fiat 665NM protetto

The Fiat 665NM protetto or scudato was a wheeled armoured personnel carrier, produced in Italy and employed during World War II by the Royal Italian Army, th...

Fiat 500 "Topolino"

The Fiat 500, commonly known as Topolino ", is an Italian city car produced and manufactured by Fiat from 1936 to 1955. The name Topolino pronounced is Itali...

Fiat BR.20

The Fiat BR.20 Cicogna was a low-wing twin-engine medium bomber that was developed and manufactured by Italian aircraft company Fiat. It holds the distinctio...

Fiat Campagnola

The Fiat Campagnola is a heavy-duty off-road vehicle produced by Fiat. Production started in 1951 and it was upgraded in 1974. It was inspired by the Willys ...

Fiat 4 HP

The 4 HP is related to the Ceirano brothers - Giovanni, Ernesto and Matteo - who were an influential force in kick-starting the Italian automotive industry. ...

Fiat Linea

The Fiat Linea was a compact sedan released on 26 March 2007 at the Tofas plant in Bursa, Turkey, by the Italian automaker Fiat as a world car in developing ...

Fiat Panda

The Fiat Panda, also called Pandino, is a city car manufactured and marketed by Fiat, now in its third generation. The first generation Panda, introduced in ...

Fiat Tempra

The Fiat Tempra is a small family car produced by the Italian automaker Fiat from 1990 to 1997 in Italy. The Tempra was intended as a replacement for the Fia...

Fiat 1200

Fiat 1200 was the name of three distinct models produced by Italian car manufacturer Fiat, all based on Fiat 1100 mechanicals. The first two were introduced ...

Fiat Marea

The Fiat Marea was a small family car available as a saloon and an estate, produced by the Italian automaker Fiat. Launched in September 1996, the Marea mode...

Fiat Multipla

The Fiat Multipla is a compact MPV produced by Italian automaker Fiat from 1998 to 2010. Based on the Brava, the Multipla was shorter and wider than its riva...

Fiat Mephistopheles

The Fiat Mephistopheles is a one-off racing car created by Ernest A.D. Eldridge in 1923 by combining a Fiat racing car chassis and Fiat aeroplane engine. The...

Fiat 238

The Fiat 238 was a van produced by the Italian automotive production firm Fiat from 1967 through 1983. The van was introduced in 1967 as the logical successo...

Fiat Cinquecento

The Fiat Cinquecento is a front engine front-wheel-drive, four passenger, three door hatchback city car, manufactured and marketed by Fiat from 1991–1998 ove...

Fiat 241

The Fiat 241 is a van produced by Fiat between 1965 and 1974. It has a payload over 1400 kg and was available in various formats like truck, van and bare cha...

SEAT 133

The SEAT 133 was a small rear-engined car designed and sold by SEAT in Spain from 1974 to 1979. The car used the chassis and engine of the by then defunct Fi...

Fiat Coupe

The Fiat Coupe, internally designated as the type 175, was a two door, four seat coupe manufactured and marketed by Fiat between 1993 and 2000 across a singl...

Fiat 130

The Fiat 130 is a large six cylinder executive car produced by Italian car manufacturer Fiat from 1969 to 1977. It was available as a 4-door saloon and as a ...

Fiat Idea

The Fiat Idea is a five-door, five passenger, front-engine, front-wheel drive, high-roof mini MPV manufactured and marketed by Fiat for model years 2003-2012...

Fiat Dino

The Fiat Dino was a front-engine, rear-wheel-drive sports car produced by Fiat from 1966 to 1973. The Dino name refers to the Ferrari Dino V6 engine, produce...

Fiat Ritmo

The Fiat Ritmo is small, front-engine, front-wheel drive family car manufactured and marketed by Fiat, launched in April 1978 at the Turin Motor show and off...

Fiat 850

The 850 family included several body styles sharing core technical components: Fiat 850 Special - Revised version of the 850 sedan, launched in 1968. It shar...

Fiat Grande Punto

The Fiat Grande Punto is a supermini car produced by the Italian manufacturer Fiat from 2005 to 2018. It is the third generation in the series of the Fiat Pu...

Fiat Regata

The Fiat Regata is an automobile produced by Italian automaker Fiat from 1983 to 1990. The Regata name was used for the sedan and station wagon versions of t...

Fiat Aviazione

Fiat Aviazione was an Italian aircraft manufacturer, at one time part of the Fiat group, focused mainly on military aviation. After World War I, Fiat consoli...

Fiat 124 Spider (2016)

The Fiat 124 Spider is a front-engine, rear-drive, two-passenger roadster manufactured by Mazda for FCA, having debuted at the 2015 LA Auto Show for model ye...

Fiat Talento

The Fiat Talento is a light commercial vehicle produced by the Italian automaker Fiat, first sold in 1981. It is offered in two non consecutive generations. ...

Fiat 128

The Fiat 128 is a tranverse front-engine, front wheel drive small family car manufactured and marketed by Fiat from 1969 to 1985 as a two- or four-door sedan...

Fiat 242

The Fiat 242 van was the result of a cooperation with Citroen and was sold under the name Citroen C35 in France. Both vehicles were produced in Italy till 19...

Fiat 509

The Fiat 509 was a model of car produced by Italian automotive manufacturer Fiat between 1925 and 1929 as a replacement for the 501. Approximately 90.000 of ...

Fiat Chrysler Automobiles

Fiat Chrysler Automobiles N.V., often abbreviated as FCA, is an Italian-American multinational corporation and is the worlds eighth largest auto maker. The g...

Fiat 520

Fiats first entrant in the luxury car market, the 520 "Superfiat" was equipped with a V12 engine of 6.805 cc that produced an estimated 90 bhp. For several y...

Fiat 2300

The Fiat 2300 is a six-cylinder executive car which was produced by Italian automotive manufacturer Fiat between 1961 and 1969. The 2300 was made as saloon, ...

Fiat Sedici

The Fiat Sedici is a mini crossover SUV, that was co-developed by Fiat and Suzuki, mainly for the market in Europe. Introduced in December 2005, it was manuf...

Fiat 2000

The Fiat 2000 was an Italian heavy tank designed and produced by Fiat during World War I. Only two were built as it never entered serial production. It was o...

Fiat 501

The Fiat 501 is a car produced by Fiat between 1919 and 1926. The 501 was Fiats first model after World War I. Fiat introduced the S and SS sports versions o...